Appendix 6—Advertising and market research expenditure
This section is presented in accordance with the requirements of section 311A of the Commonwealth Electoral Act 1918.
Advertising |
||
|---|---|---|
Agency |
Purpose |
Expenditure $ GST inclusive |
AJF Partnership |
Creative advertising agency for the Water for the Future campaign. |
1 571 929 |
Total |
1 571 929 |
|
Market research |
||
Agency |
Purpose |
Expenditure $ GST inclusive |
Woolcott Research |
Market research and concept testing of advertising for the Water for the Future campaign. |
140 417 |
Colmar Brunton |
Tracking and evaluation of the Water for the Future campaign. |
154 000 |
Total |
294 417 |
|
Public relations |
||
Agency |
Purpose |
Expenditure $ GST inclusive |
Sefton and Associates |
The production of local stories highlighting the benefits of Water for the Future programs in the Murray-Darling Basin. |
158 510 |
Total |
158 510 |
|
Polling organisations – nil to report |
||
Direct mail – nil to report |
||
Media advertising |
||
Agency |
Purpose |
Expenditure $ GST inclusive |
Adcorp |
Placement of non-campaign advertising in the media. |
760 367 |
Universal McCann |
Placement of campaign advertising in the media |
2 550 946 |
Total |
3 311 313 |
|
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