Department of Sustainability, Environment, Water, Population and Communities Annual Report 2011-12
Department of Sustainability, Environment, Water, Population and Communities, 2012
ISSN 1441-9335
Appendices
Appendix 4—Advertising and marketing expenditure
This section is presented in accordance with the requirements of section 311A of the Commonwealth Electoral Act 1918.
During 2011–2012, the department did not conduct any advertising campaigns.
| Advertising – nil to report | ||
|---|---|---|
| Market research | ||
| Agency | Purpose | Expenditure $ (GST inclusive) |
| Colmar Brunton | Policy input into Australia’s Biodiversity Conservation Strategy 2010–2030 | 57 519 |
| Total | 57 519 | |
| Public relations | ||
| Agency | Purpose | Expenditure $ (GST inclusive) |
| Education Services Australia Ltd | To develop four teaching units on water relating to the wet tropics, the Murray-Darling Basin, the Great Artesian Basin, and Lake Eyre. | 52 000 |
| Total | 52 000 | |
| Polling organisations – nil to report | ||
| Direct mail – nil to report | ||
| Media advertising | ||
| Agency | Purpose | Expenditure $ (GST inclusive) |
| Adcorp | Placement of non-campaign advertising in the media. | 1 038 148 |
| Universal McCann | Placement of campaign-related advertising in the media.** | 82 127 |
| Total | 1 120 275 | |
Note: ** This advertising is for the Water Efficiency Labelling Scheme. Whilst such advertising was classified as operational by the Department of Finance and Deregulation (in its determination on 4 June 2010), it falls within the scope of the Guidelines on information and advertising campaigns by Australian Government departments and agencies (March 2010) and should be listed.
