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1 December 2000
Land Rover Australia and Adshel outdoor advertising have come on board as new Coastcare sponsors, focusing on a responsible 4 wheel driving educational campaign.
The sponsorship also includes Land Rover Australia's advertising agency, Morris & Partners.
The campaign will consist of an outdoor advertising campaign through Adshel's illuminated bus shelter sites (worth $200 000 pa) featuring posters with the theme If you're making tracks, make them carefully and Go Easy On Our Coast.
A brochure will educate 4WD enthusiasts on how to enjoy the coast while respecting the environment. It will be distributed through Land Rover dealerships and included in all new vehicles sold. In addition it will be available at Coastcare events including Coastcare Week activities (1-7 December), and at selected points of leisure and recreational activity. A 30 second television community service announcement is also being produced by Coastcare to support the campaign.
Announcing a three year sponsorship of Coastcare, General Manager of Land Rover Australia, John Shingleton, said, "We are very pleased to join with Coastcare on a number of projects that will educate the community about important coastal issues such as responsible 4 wheel driving.
"Coastcare is a terrific program that operates on a community hands-on level to conserve and improve our environment. Land Rover's sponsorship of Coastcare will help to continue this work," Mr Shingleton said.
Adshel spokesperson, Alex McIntosh, said, "We're thrilled to work in partnership with Coastcare which gives us the opportunity to showcase the flexibility of Adshel's national network and its ability to lend itself to community and environmental messages," he said.
Coastcare National Manager, Sarah Chalkley, said sponsorship from Land Rover and Adshel will help Coastcare deliver important environmental messages to the broader community.
"We are pleased to be involved with two of Australia's leading companies and look forward to many successful projects with them," Ms Chalkley said.
Another element of the Land Rover sponsorship is a national photographic competition, Focus on the Coast, which will be open to all ages and comprise 7 state-based competitions. Enter your favourite photo of the coast, taken by you in your own state. Entries open in December and will close in March 2001. Entry forms are available by calling 1800 803 772. Categories include 15 years of age and over black and white, 15 years of age and over colour and 14 years of age and under colour only.
Winners will be announced in May 2001 with terrific prizes up for grabs including TAG Heuer sport watches, Ray Ban sunglasses, Kodak digital cameras, Ericsson splash-proof mobile phones and Coleman camping equipment - a prize pool worth more than $37 000.
Winning entries in each State competition will form an exhibition and will tour each State and the Northern Territory to give many Australians the opportunity to see some magnificent coastal images - an environment worth keeping in tact.
The sponsorship from Land Rover Australia and Adshel is being officially launched in time for Coastcare Week (1-7 December). The Coastcare Week theme this year is SOS - Save Our Shorebirds. Human impacts and urban development are threatening our shorebirds and seabirds.
Coastcare Week spokesperson, Mimi Macpherson, said "We can all protect shorebirds and their chicks. For example, always walk on the wet sand, keep dogs on a leash as they can find the eggs or chicks and eat them. Also, make sure you take your litter home with you, especially fishing lines and hooks."
Coastcare is a national program that supports community involvement in coastal management and protection. Coastcare focuses on practical actions and on-ground works, which tackle the causes of environmental degradation. Federal, State and Local Governments provide support to the Coastcare program in a variety of ways.
There are nearly 2000 Coastcare groups and approximately 60,000 individuals actively involved in Coastcare nationally.
For more information on Coastcare please call 1800 803 772
Media enquiries to:
02 9412 1040/0419 434 025
0409 827 752
Manager Public Affairs Manager
Land Rover Australia P/L
02 9685 5121
Ph. 02 9966 1397
M 0409 723 414
For interviews with Mimi Macpherson, contact Ross Woodward on (03) 9781 5140.