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Media Release
Senator the Hon Robert Hill
Leader of the Government in the Senate
Minister for the Environment and Heritage

25 February 2001


Television identity Don Burke will spearhead a new public information campaign aimed at getting Australians to help reduce greenhouse gas emissions.

Federal Minister for the Environment, Robert Hill, said the campaign would air across all networks from tonight and be supported by a 1300 infoline and newspaper and magazine advertising showing people easy, cost-effective ways of reducing greenhouse gas emissions.

"The Greenhouse Effect is an issue that is likely to have a serious impact on the way we live in the future, and we need to increase people's awareness of how their actions contribute to global warming, and how they can also be part of the solution," Senator Hill said.

"Australian households generate 20 per cent of this country's greenhouse gases - an average of more than 15 tonnes per household each year.

"This is caused by everyday activities like using the family car, energy for cooking and hot water, and household waste decaying in landfills."

Senator Hill said the Federal Government had been working with industry and State and Local governments through cooperative programs such as the Greenhouse Challenge, and that encouraging community involvement was important to get everyone working together to tackle the problem.

"We want to encourage the kind of behavioural change that has seen kerbside recycling become a part of everyday life," Senator Hill said.

"Even little things such as washing laundry in cold water, taking shorter showers and having your car serviced regularly can make a difference.

"We are delighted that Don Burke has agreed to participate. He has a strong environmental track record and has been enthusiastic about the campaign right from the start.

"His involvement will maximise the impact of these important messages with the community."

Mr Burke said he had agreed to participate in the campaign and had refused an appearance fee because he believed that the issue was very important and that the community also had a role to play in reducing greenhouse gas emissions.

"I suppose that most people feel that they can't do much about global warming - but they can. Every little bit helps and it is critically important to support government as it begins the long haul to change the future. We do have time to fix greenhouse problems but we must start now," Mr Burke said.

A copy of the press ad is attached. Copies of the booklet "Global Warming, Cool It!" can be obtained by telephoning 1300 130 606 or from the website at

25 February 2001

Media Contact:
Belinda Huppatz (Senator Hill's office) 08 82377920 or 0419258364

Commonwealth of Australia