Protecting Heritage Places

10 steps to help protect the natural and cultural significance of places
Australian Heritage Commission, 2000

Step 5: What are the issues? (continued)

Doing a SWOT analysis

One of the best ways to get an overview of the relevant management issues is to do a SWOT analysis with a group of people interested in the place. This process looks at the Strengths, Weaknesses, Opportunities and Threats for the place, based on what is known about all the issues.

You can draw up this simple grid on a board or on paper, then write under the four headings:

Strengths

 
Weaknesses
Opportunities

 
Threats

You will need to think of the current strengths and weaknesses as well as future opportunities and threats.

SWOT analysis is a very effective tool to use once you have a reasonable amount of information about the issues. The results of this analysis will be used in the future steps.

Remember - problems or weaknesses can sometimes be turned into opportunities!